Fetch Plus Inc Pte. Ltd. announced today that it has closed a S$720,000 seed funding round. The investment was led by private investors Lawrence Seah and Yeo Choon Leong and was oversubscribed by 20%.
Fetch Plus is the first of eleven recent graduates from the JFDI-Innov8 2012 Bootcamp accelerator program to announce follow-on funding since the bootcamp demo day, held on May 4. The funding will go towards new operations hires, marketing, sales and channel expansion in Asia Pacific and the US.
“This investment will help us drive uptake of our FetchFans.com service worldwide,” said Carmen Benitez, Fetch Plus founder and Managing Director. “We are now positioned to corner the APAC social media SaaS market and our new investor consortium brings strategic opportunities to service the largest global brand franchises”
Fetchfans.com helps big brands with local business to do social media.
Since kick-off for the 100-day JFDI-Innov8 2012 Bootcamp in January 2012, Carmen and her team at Fetch Plus made its FetchFans.com platform public and secured major brand customers in the real estate and US multifamily housing sector that include Keller Williams Realty International, Berkshire Property Advisors, Fairfield Residential. In the APAC, a key customer win has been Singapore Press Holdings Magazines Pte Ltd. FetchFans.com now powers flagship magazine titles including Her World, Men’s Health, Golf Digest and others across five Asian countries.
Hugh Mason, CEO of JFDI.Asia, said: “This is a great result for Carmen and her team and it reflects the huge focus they have put on customers. Fetch Plus was able to demonstrate more than a good idea – the company has real market traction – and that is what has spurred strong demand from investors. This is also a great story for the Singapore start-up ecosystem. It shows how a strong team can get initial support from the local Founder Institute program, then graduate on to succeed with support from an accelerator like the JFDI-Innov8 2012 bootcamp.”