Day 21: JFDI.Asia CEO Hugh Mason continues his video log of the JFDI–Innov8 Bootcamp 2012.
I mentioned the document we use to track startups’ progress week by week. Its main headings are:
1. Elevator Pitch
This is a one-size fits all ‘Public Proposition’ for the business
2. Key assertions
These are the key assertions that the business plan will make and which need to be validated by evidence from the bootcamp:
- Assertion 1 – evidenced by …
- Assertion 2 – evidenced by …
- Assertion 3 – evidenced by …
3. Traction Table
A table that shows how numerical evidence from the bootcamp grows over time to support the key assertions.
4. Key Priorities for the coming week
- Priority 1
- Priority 2
- Priority 3
5. Post funding Media Release draft
Helps teams visualize the steps after they have raised cash.
We also gather over time information that will be used to compile a formal business plan:
ANNEXE: Customer Proposition
The proposition of the business expressed from a customer perspective.
ANNEXE: Talent Proposition
Why and how this business will attract and retain talented people
ANNEXE: Investor Proposition
Nuts of the deal on offer to investors and how their money will be used.
ANNEXE: Company informationANNEXE 2 – Market
ANNEXE: Market sizing and research
ANNEXE: Service and Business Model
ANNEXE: Team structure and people
ANNEXE: Future milestones
ANNEXE: Financial Projections