Most people buy products and services for the benefits they bring to their lives, not because they actually want the functionality of whatever they are buying.
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Sell the sizzle, not the sausage
2010-01-09 By Leave a Comment
Scratch your own itch
2010-01-09 By Leave a Comment
Identify problems you know about in your own life, come up with a fix and make a business out of it.
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People value things as much as they pay for them
2010-01-09 By Leave a Comment
The only true way to define market price is that it is what someone is prepared to pay.
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