So You Want To Be An Entrepreneur?

The word entrepreneur could literally be interpreted a description of someone who ‘goes in and undertakes a venture’ of some kind.

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Sell the sizzle, not the sausage

Most people buy products and services for the benefits they bring to their lives, not because they actually want the functionality of whatever they are buying.
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Scratch your own itch

Identify problems you know about in your own life, come up with a fix and make a business out of it.
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On Risk

Risk is the gamble we take that whatever we invest in a venture may not pay off. A sound rule is never to risk what you are not prepared to lose.
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Problems and Opportunities

For entrepreneurs, every problem is an opportunity. The bigger the problem, the bigger the opportunity.
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