Problem
Patterns recur in architecture.
Patterns recur in software.
Patterns recur in literature.
Patterns recur in startups.
Discussion
Patterns recur.
In response, experts record their observations and insights in the form of pattern languages.
In architecture, Christopher Alexander wrote A Pattern Language.
In software, the Gang of Four wrote Design Patterns: Elements of Reusable Object-Oriented Software.
In literature, hundreds of patterns are recorded at tvtropes.
Solution
Write down a collection of patterns and publish them.
Pattern repositories are a powerful way for newbies to get up to speed by learning the jargon of the trade.
In the age of Web 2.0, you can publish them collaboratively, like Wikipedia and tvtropes. Open content is consistent with the values of open source, open standards, and Creative Commons.
Special Case: Open Repositories
Open repositories of patterns make sense because patterns are more like natural phenonema in science than like technologies in engineering. Phenomena cannot be patented, while technologies can. They also make sense for all the usual reasons associated with open content. See: Open Content Usually Beats Closed Content.
The community is responsible for maintaining the repository.