Startups have just a week or so left to apply to JFDI.Asia’s next accelerator program starting in August. Assuming, of course, that they know it’s happening …
Lacking resources to splurge on traditional advertising, smaller organizations including JFDI.Asia have to make their own audience and pull people into the funnel that eventually leads to ‘sales’. The mixture of cunning, technical insight and chin-stroking informed guesswork that makes this happen has recently become known as ‘growth hacking’ and is frequently practiced by wise men with beards.
In the first of a short series of posts, Ray Wu, JFDI.Asia’s resident growth hacker, shares the science of how he shaves an audience from the internet with CEO Hugh Mason.